CloserThe first 4 minutes decide everything
You remember to follow up on Tuesday
By then they've toured 3 more properties, forgotten your name, and booked with someone faster.
- Manual email drafted from memory
- Generic subject: "Thanks for visiting"
- No property photo, no personalization
- Sent 72 hours after the showing
Closer fires in 4 minutes flat
While they're still in their car, your email lands — warm, specific, with their name on it.
- Triggered by showing end time
- Subject pulls buyer's first name + address
- Property hero photo auto-inserted
- One-tap link to book a second look
A reply is a pipeline. Silence is a lost deal.
Copy-paste templates that feel like spam
Buyers recognize the template. It signals you treat everyone the same — so they treat you the same as everyone else.
- Same email, every buyer, every showing
- No feedback request — you never know why they ghosted
- No scheduling link — friction kills momentum
- Follow-up #2 never happens
Personalized merge fields that feel handwritten
Every email references the specific rooms they asked about, the neighborhood detail you mentioned, their timeline.
- Merge: buyer name, property address, showing notes
- Embedded showing-feedback form (2 questions)
- One-tap Calendly/Acuity scheduling block
- Automated Day 3 and Day 7 nudges
48 hours. That's your entire window.
Forgotten leads pile up in your CRM
You know you should follow up. You're also hosting two open houses, writing an offer, and answering 40 texts.
- Manual tracking in spreadsheets or sticky notes
- No trigger when lead goes cold
- Transaction coordinator chasing you for updates
- Deals die in the silence between showings
Automated triggers, zero mental load
Set it once. Every showing auto-generates a personalized sequence. Your TC gets CC'd. Nothing falls through.
- Showing-end webhook triggers instantly
- TC auto-CC'd on every touchpoint
- Cold-lead alert at 48h if no reply
- Full thread archived in your CRM automatically
See exactly what lands in their inbox
Not a template. A real, populated email — with the buyer's name, the property photo, and a link that books calls while you sleep.
"I sent my first Closer email after an open house and had a showing request in 18 minutes. I literally pulled over to read it twice."
"I manage 9 agents. Before Closer I was manually chasing every follow-up. Now the whole sequence runs itself and I actually have time to eat lunch."
"We compete against Zillow-fed teams with 40 agents. Closer is our edge. Our reply rate is 4x theirs and we close faster."
Two timelines. One choice.
Based on median Closer agent data. Same market, same listings, same hours worked. The only variable is the follow-up.
- 2 closed deals/month
- 72-hour average response
- 12% open rate
- Manual follow-up every time
- 6 closed deals/month
- 4-minute automated response
- 68% open rate
- Zero manual follow-up effort
That's the median annual commission delta between agents who use Closer and agents who don't. Closer costs less than one lost deal per year.